Our Story

Alef Meem (previously Dana Wear) was founded in 2019, under the license of AlDana Matjar General Trading. Alef Meem is based on a woman’s need for good prayer clothes that are breathable, comfortable and elegant. Our vision is to build an elegant brand that celebrates prayers and our Islamic values, and your go-to brand for all your prayer needs.


April 2019

The journey began

Our mission was to bring better quality prayer wear to the market, simple and comfortable prayer wear. Even though we sold all our inventory, but we didn’t make a new batch, and we stopped for around 6 months.

April 2019

Customer Feedback

Meanwhile we were getting customer feedback, most of them wanted to purchase more.

January 2020


Introducing our Cotton and Silk collection, and launching the website

JUNE 2020


We introduced the girls collection from age 6 to 15.

Quality First

In our journey, the quality is always been the first and most important standard in our work. All of our cotton fabrics are washed before cutting to ensure that it will not shrink when the customer wash it .each piece is cut individually and not in bulk, we give each piece the attention and care that it requires.



In the process of choosing the fabric, we test it for the durability, the comfort and the look. We also kept in mind that each style will need a different fabric, the classic one-piece prayer wear is introduced with the lightest and most breathable fabric, to ensure the comfort. For the unattached Sheila styles, we were able to use a thicker fabric as the customer can change the Sheila to a lighter one if she desire.


Online support

Email and WhatsApp support between 9 am and 9 pm

Fast shipping

Next Day Shipping within UAE

Local Pickup

Pick up from our Ajman warehouse